Our Staff


Rose Freeman, C.A.I.B
Owner/Broker

Shell Lake- Head Office
General Line 306.427.2255
Direct Line 306.427.2206

rose@willowinsurance.ca

Rose Freeman is the sole owner of Willow Insurance Corporation, which industry leaders have described in this way - "For as small as you are, you're hard to ignore."

After an unlikely career move from corporate finance, Rose purchased an existing insurance brokerage in Shell Lake, Saskatchewan, in 2013. Once she rebranded it to Willow Insurance, she set her path to success! Rose doubled her premium-written book of business in just four years - a growth that typically takes ten to achieve. She then expanded the company to a second location in Debden, Saskatchewan, in 2017. 

Rose credits her focus on relationship-building as a key to her business' growth. Her team's unwavering service commitment centered on problem-solving & client education has made Willow Insurance unmatched in customer loyalty.

Rose's steadfast leadership has led to a wave of national insurance industry awards. In 2022 alone, Rose was recognized with three prestigious awards. 

First, Insurance Business Canada recognized her as an Elite Woman, an achievement given to only 48 Canadians and just 2 Saskatchewan women who have broken glass ceilings and who are role models for younger generations of girls. 

They also honored her as one of the top 10 brokers in Canada, for her individual excellence in business strategy, client relationship management, and community engagement. 

Finally, and most recently, the Global Best In Insurance published Rose in their special report  celebrating outstanding insurance professionals across Asia, Australia, New Zealand, the UK, the United States and Canada.

Beyond the life of an entrepreneur, Rose is a mother of two school-aged girls and teaches them by example what qualities are at the core of living a meaningful life. Rose is a living example of resilience – and that no matter what challenges life presents, anyone can bounce back and find happiness when they nurture and give kindness to themselves, their families and their communities. 

 

Lareina Caswell Photo
Vacant
Personal Lines Broker

 
 

 

 

 Tanisha Toth
Jason Bucknell
Assistant Branch Manager

Debden Branch
General Line 306.724.2012
Direct Line 306.724.2212

jason@willowinsurance.ca

Please check back for Jason's bio.

 Tanisha Toth
Vacant
Commercial Lines Broker

Shell Lake- Head Office
General Line 306.427.2255
 
 

 

 Tanisha Toth
Vacant
Personal Lines Broker-Auto

Debden Branch
Gereral Line 306.724.2012